Our company has been trying to decide whether to invest on a good Partner Relations Management tool. The deliberation for this decision has been dragging along. It has been almost a month and there is still no decision. I am not part of the deliberating process. I am just a lowly peon. But still, from where I am, everyone seems to be so anal about the whole thing. Too much obsessive compulsive behavior in a company leaves that company inert, utterly impotent and immobile. I believe that they should at least already have reached a vote on whether or not to get a Partner Relations Management software system by this time. Otherwise, how long will it take them to even decide on which PRM vendor or provider to buy from? The whole process is just taking longer than a snail to cross the road.
I believe in a more proactive approach to things. If I ever get promoted to a decision making level of this corporate hierarchy, I would immediately have voted yes to getting Partner Relations Management software. Just thinking about how things will get a lot smoother when management and communication with our channel partners get automated is making me drool. Are they not thinking about how much opportunity cost they have already wasted by taking to long to decide on this one advantageous purchase? Perhaps this is what has been wrong with this company all along.
I believe that PRM will give us the edge over our competitors. I believe that the current PRM system that we have is too crude. We need real software that will revolutionize the way we deal with our channel partners. This has been obvious to so many people since day one. People think that integration and maintenance is expensive. However the positive effects or benefits that Partner Relations Management has really outweigh the cost.
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